Who we are


A not-for-profit industry association representing independent exhibitors in Australia and New Zealand

We believe independent cinemas are the heart of the community and we are dedicated to supporting them.

For more than 25 years, the ICA has been on a mission to represent and advance the interests of independent exhibitors in an increasingly competitive and complex industry.

We have members in every Australian state and territory, and a partnership with the New Zealand Motion Picture Exhibitors Association that extends our representation across the Tasman.

The strength of our cinemas is in their connection with their local communities whether it’s an arthouse in the city, a regional multiplex, or a single screen in the bush.

Independent cinemas have been an enduring part of the Australian social fabric for over a century, and they remain a strong and vibrant part of the industry. Almost 30% of Australian box office comes through the doors of local independent cinemas.

ICA supports our members to offer quality entertainment at affordable prices, while supporting the community with local employment and working to create a social hub.

We have achieved many things for our members, from the Virtual Print Fee digital conversion program, fantastic consumer promotions through the My Cinema brand to great discounts with leading industry food and beverage suppliers and insurance services.


Our members large and small have supported each other for over 25 years



Brett Rosengarten
Brett Rosengarten


Ph: 0417 350 799
E: ceo [at] independentcinemas.com.au

Brett Rosengarten has spent almost 3 decades in the movie industry. Since leaving his role as Sales Director of Roadshow in 2016, Brett has worked on a number of film distribution projects and has consulted for Australian producers. He has also been operating a business completely unrelated to entertainment and has found himself confronted by and dealing with the day to day challenges of operating a small business, as many ICA members do.

Brett Rosengarten officially commenced his role as CEO of ICA with the opening of the 2023 Annual Conference.

Pauline Negline
Pauline Negline

Administration Manager

Ph: 02 9858 1179

E: admin [at] independentcinemas.com.au

Pauline is the association’s administration manager and is always happy to take your call.  Never hesitate to get in touch, we are here to help and look forward to welcoming you to the ICA family.


Scott Seddon
Scott Seddon


Board Member since 2006

Scott is the owner and operator of Scotty’s Cinemas Raymond Terrace and Heddon Greta Drive-in.

Kieren Dell
Kieren Dell

Vice President

Board Member since 2005

Kieren has 21-plus years’ cinema industry experience and is the CEO and Managing Director of Regional Cinemas Australia, that operates 4 sites in northern NSW and provides cinema services to others. He founded, built and ran Majestic Cinemas from November 2002 to January 2024, having grown it from one site in Nambucca Heads to nine sites across regional Northern NSW and Southeast Queensland. Kieren joined the ICA Board in 2005. He served as Treasurer (2006-2008) and President (2008-2014) and has served as VP from 2014. Kieren steered the association through the major technological change from 35mm film to digital projection, which involved negotiating a funding deal with the major movie studios in Los Angeles.


Sharon Strickland
Sharon Strickland


Board Member since 2016

Sharon is CEO of Dendy Icon Group. Icon launched its film distribution business in Australia in 2002 with handpicked theatrical releases. In 2008, the company acquired one of Australia’s leading independent cinema chains, Dendy Cinemas. Founded some 80 years ago, Dendy operates 43 screens across NSW, Queensland and the ACT.

Katrine Elliott
Katrine Elliott

Director Art Screen Events

Board Member since 2016

Katrine started in the industry with Village some 23 years ago. In 1999, she moved from Melbourne to establish CMax Devonport from hardhat stage as general manager.

For Katrine, running a cinema is not about opening the doors and hoping people come. She ensures her audiences are treated well and that every time they enter the foyer, they feel like they are coming home.

Denis Parkes
Denis Parkes

The Picture Show Man Theatre

Board Member Since 1998

After 27 years as an RAAF engineer, Denis returned to his hometown of Merimbula NSW where he established The Picture Show Man cinema under the guidance of the ICA President (then COAA) Harry Waghorn.

The cinema opened in December 1993 and moved to a purpose-built twin cinema in 1997.

Denis joined the association in 1994 and was elected to the Board in 1998. During his tenure he served numerous terms as President and Vice President, and represented the association on The Code of Conduct Committee.

Today, he represents The Picture Show Man cinema on the ICA Board and serves as the Regional Representative for NSW and ACT members.

Craig Lucas
Craig Lucas

Forum 6 Wagga

Board Member since 2020

Craig started in the cinema industry with Odeon Cinemas UK in 1990. In 1999, he moved back home to Australia and pursued management positions in the independent sector. He is currently with the Box Office Promotions group after starting with them on Australia Day 2002, Since 2007 he has been operating the Forum 6 Cinema Wagga.

Manda Flett
Manda Flett

Wallis Cinemas Programming Executive

Board Member since 2022

Manda has worked in various roles in the film industry for the last 13 years, freelancing in film production before joining the team at Wallis Cinema. She joined the programming team in 2019 and was a key contributor to the re-imagining of The Piccadilly Cinema and its business model. Manda is passionate in her support of independent cinemas and believes all Australians have a right to the collective big screen experience. She knows regional cinemas are the heart and soul of many communities and we have lost too may during the pandemic. Living and breathing cinema, live theatre and the performing arts, Manda provides a unique perspective to programming both mainstream and alternative content on cinema screens.

Chris Jones
Chris Jones

Director Showbiz Group & Showbiz Cinemas

Board Member since 2023

Chris commenced in the industry in 1994 at the historic Regent Cinemas in Ballarat. Since then he and has worked in senior management roles for Village and Hoyts Joint Venture companies as well as Reading Cinemas before Co-Founding Twilight Cinemas (2008) and Showbiz Cinemas (2013). Chris holds an MBA majoring in finance and marketing and also holds qualifications in project management and social sciences specialising in Film, Media and Psychology. Chris is passionate about delivering a cinema experience that is engaging, genuine and respectful.

Lilly Ford
Lilly Ford

Head of Operations, People & Performance Palace Cinemas

Board Member since 2023

Lilly has been a dedicated member of the Palace Cinemas team for the past 15 years where she has progressed through almost every operational position including managing cinemas in Brisbane and Canberra.

Now serving as Head of Operations & H.R. for 19 locations nationally, Lilly is most passionate about how the continual changes to our cinema landscape impact the customers’ experience and how our people can best adapt.

Mark Cristensen
Mark Cristensen

State Cinema NZ

Board Member since 2010

NZMPEA President since 1987 Mark is the director of the State Cinemas in Nelson, a nine-screen independent cinema operated by Multishowcase Cinemas of NZ. He is also managing director of Cinema Equipment Ltd, and chairman of the Nelson Historic Theatre Trust which operates the Theatre Royal.


Victoria and Tasmania
Katrine Elliott
E: katrine[at]artscreenevents.com.au

South Australia and Western Australia
Manda Flett
E: mflett[at]wallis.com.au


Queensland and Northern Territory
Lilly Ford
E: Lilly.Ford[at]palacecinemas.com.au

New South Wales and ACT
Denis Parkes
E: denis [at]mymingara.com.au


We are delighted to recommend the Preferred Suppliers who support our independent cinema family.

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